Driving business success with socially aware decision-making

Read the Air is a business advisory coalition providing a complete range of high-end advisory services and strategic tools that help organizations by creating timely, relevant and accurate solutions to their sustainable business and operational needs. We offer a broad portfolio of methods for connecting company management, staff, supply chains and communities across business lines to ensure best practices in sustainable operations for all stakeholders.

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In the business world, not all good decisions are driven purely by profit motives. We live in an interconnected age, where supplier and customer are visible to one another across national boundaries, it is vital that companies understand their responsibilities to both sides and act in the most sustainable manner possible. 

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The embrace of responsibility does not preclude the design of efficient, lucrative business models. In fact, just the opposite is true: socially responsible and sustainable business decision making can open up brand new exciting and profitable revenue streams.

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The United Nations' Sustainable Development Goals-more than 50 years in the making-are a powerful statement of human ambition for a fair and just society. They also provide a comprehensive framework for understanding all aspects of social, political and business actions. In this, the SDGs can be a guide to businesses in how to align their operations with meaningful societal goals. 

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We believe that the SDGs provide businesses with powerful new ways to translate the world’s needs and ambitions into profitable business solutions. Viewing your business' management strategy through the perspective of the SDGs enables your company to better manage its risks, drive innovation, generate new revenue streams, build positions in growth markets, secure access to needed resources, and strengthen your supply chains.

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The business of tomorrow will be the ones that recognize the importance of this framework today. 

Let's start a conversation that leads your business to that future.